Note: If Your Site Social Signals Will Drop In future Even then You Can Claim For It I Am here to fix it again
If you’re like most business owners I work with, you’ve got a lot of questions about the benefits of social media.
I’ve gone into detail before about how social media has a positive impact on your business, but I want to zoom in on one of those benefits that can really ratchet up your leads and sales: SEO.
In the simplest terms, the relationship between social media and SEO is like an alley-oop in basketball, where social lobs the ball and SEO dunks it.
Even though social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways:
- Increased online visibility and traffic to your website
- Increased authority and brand recognition
- Broader content distribution and longer content lifespan
- Improved local SEO
What Is a Social Signal?
Social Media Increases SEO Authority and Brand Recognition
That’s a lot of people, and each and every one of them is consuming and sharing content.
Once you’ve published a blog, its lifetime depends on search engines. Unless people are scrolling back ten pages through your blog—which I highly doubt—the chances of them finding it on their own is slim to none, and even then you’re competing with similar articles in search engines.
Social media bypasses this. You control distribution, and you can increase the lifetime of your content by re-posting it. Take Twitter, for example. Blue Corona has a steady stream of traffic straight from Twitter, and people are discovering and sharing content they wouldn’t have otherwise seen. Another benefit of sharing on social media is that you can target your content towards specific audiences, which is like pre-qualifying them for your service.
Having a Social Media Strategy Boosts Local SEO
Another way social media affects local SEO?
Business listings and NAP (name-address-phone number) citations. As we’ve said before about NAP, consistency in how your business is listed accross the web is essential for local SEO. This extends to social media. Your profiles need to be optimized for local SEO, including a keyword-rich description, a clear indication of your services, your hours, and a phone number and address consistent with the one on your Google My Business profile.
Of course, you’ll want to get involved on the basic sites, and Facebook, Twitter, and LinkedIn being a top priority. But don’t just build a profile and let it sit there—use this opportunity to connect with your clients! To get started, I recommend you:
- Optimize your social media profiles using keywords in your “about” section and linking back to the core services on your website
- Make sure you have accurate and consistent contact information on all social media websites
- Respond to any negative reviews or complaints your clients make on these sites
- Answer any questions your clients may have
- Build albums with photos that appeal to your prospective clients
We’ve established the importance of social media in SEO, so what are you going to do about it? Give us a call or contact us on the web, and we’ll chat about how to take your social SEO strategy from flat to Mt. Everest with our social media marketing services.
On average, social presences (which includes likes, shares and comments on Facebook, plus shares on Google+, LinkedIn and Pinterest) are negatively associated with site rank, and the relationship is close to linear (and perfectly linear for the first 5 ranks). This means that, in general, the smaller the rank number is (so, the higher up the website), the higher the chances are that the average presence on social network is larger.
Higher Rankings are Correlated with Facebook, Pinterest High Shares Altogether
This holds true for almost all of the individual social channels as well, though the linearity of the relationship varies. Facebook (overall activity, including likes, shares and comments) and Google+ are the closest to a perfectly linear relationship, each with 2 “deviations” from the expected values. LinkedIn’s relation to site rank is decidedly less linear, although the overall trend still holds true. The one site that stands out is Pinterest, because there is no linearity whatsoever, and also because it is the only social platform where the highest number of shares is not associated with the first rank.
Top 4 Ranking Positions Have Significantly More Facebook Activity
Even with Facebook, things are slightly more complicated. For Likes, the linearity is broken from the second rank, but except for that it holds true for the first 5 ranks and the top 3 all have significantly higher numbers than the rest.
Pinterest High Shares Don’t Correlate at All with High Rankings
Pinterest is the one social network that stands out for two reasons. The first is that there is clearly no linearity whatsoever (at least not in the direction of the same relation that we’ve seen for Facebook and Google+). The second reason is that this time, the highest mean value of shares isn’t even associated with the first rank. The two highest values are associated with ranks 8 and 7, respectively. In fact, the mean for the 1st rank turns out to be the 9th highest (and ironically, the only mean that’s smaller is the one for the 9th rank). This is not to say that you shouldn’t try to be getting as many shares on Pinterest as possible, but rather that they will most likely not be a good indicator of overall search results ranking prowess.
Sharing Activity Correlated With Rankings and the Content’s Length
In an earlier study conducted in the cognitive labs we figured out that shorter articles are usually correlated with higher rankings. But is it a connection within a post’s length, its number of shares and rankings? (consider rephrasing) With this precious data at our disposal, we’ve decided to see whether there is a connection between the content’s length, the number of shares and rankings.
Content Between 1 – 50 Words Is Correlated with High Facebook Activity and 1st Ranks
There Is No Correlation Between Facebook Activity and Ranks when We Look at Long Content
When it comes to posts that are usually successful judging by the number of words, we cannot say that the same success replicates when it comes to the number of Facebook activities for the first ranks. We are talking here about the number of Facebook shares, likes, and comments altogether. Yet, a direct correlation between Facebook activity and ranks for content that has between 1001 and 5000 words cannot be made.
BREAK DOWN OF WHAT YOU'LL GET►
Social Signal Checker Recommended.
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